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SUMMARY:You Can Export: Internationalise Your Marketing
DESCRIPTION:Developing your marketing to be ready for the international customer is vital to your business – and can seem like a difficult process to busy exporters. This workshop will help you to gain a clear understanding of international customer needs\, the role of an effective\, pragmatic marketing and communications plan in helping you to generate and win more business\, and how to create the right online and offline marketing resources with lots of practical tips and tools to facilitate this process. \nTruly understanding what makes the difference in great international marketing communications and how to achieve this in easy steps: \n\nUnderstand what makes great international marketing campaigns\nLearn how to develop international customer profiles that identify audience desires and needs and help you to shape impactful marketing ideas and messages\nDiscover how to create an effective 7-step international communications plan\nFind out how to develop international marketing materials your overseas customers will love to support your plan\nDiscover how to tailor your marketing materials to your key target markets\nUnderstand how to engage your customers online and offline to boost enquiries and sales\nBest practice briefing and management of your agency/supplier(s) or internal team\nSetting appropriate budgets to meet marketing objectives\nMeasuring marketing and communications performance – how to & create your ROI template
URL:https://www.brchamber.co.uk/event/you-can-export-internationalise-your-marketing/
LOCATION:The Quadrant\, 99 Parkway Avenue\, Sheffield\, S9 4WG\, United Kingdom
CATEGORIES:DIT: Events,Export
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