Trek Group Acquires Automotivate Group

We are delighted to share the exciting news that Trek Group has acquired Automotivate Group, a leading UK provider of vehicle sales, leasing, fleet management, and mobility solutions.

This acquisition represents a significant step in strengthening Trek Group’s presence in the UK and aligns with our long-term strategy to expand further into commercial vehicle sales, leasing, and full mobility solutions—while continuing to deliver the exceptional service that Automotivate customers know and trust.

Automotivate Group will continue to operate under its existing brands, with its management team remaining in place. This ensures continuity for customers and partners, alongside a seamless integration and strong platform for continued growth.

Tom Janion, CEO of Trek Group commented:
“Automotivate Group is a highly respected business with a strong reputation in the UK market. We are delighted to welcome the team into Trek Group and look forward to supporting the next phase of its growth.”

Dominic Ilbury, Managing Director of Automotivate Group added:
“I am delighted to be entering the next chapter in the growth of the Automotivate brand. Working closely with Tom Janion and the wider Trek team, it is clear this is a strong strategic fit for our next stage of development, and I look forward to a seamless integration into the wider business.”

With immediate effect, Automotivate Group will integrate into the wider Trek Group, while maintaining its strong focus on delivering a high standard of service and a solutions-led approach. Together, we look forward to driving innovation and delivering even greater value to customers across the automotive and transport industries.

• www.trek-group.com
• www.automotivate.co.uk
• www.automotivateleasing.co.uk