Short-form video is now the fastest-growing format across Instagram, TikTok, LinkedIn, YouTube and beyond. It’s one of the most effective ways to boost your visibility, tell your story and attract new audiences.

In this masterclass, you’ll discover how to confidently take your first steps into short-form video. We’ll explore:

• Why short-form content is so important.
• The different content styles, from faceless videos and B-roll to simple talking points.
• How to use keywords and captions to get your videos found.
• Ways to plan content and spot opportunities in the photos and videos you may already have.
• What you might want to capture in the future to build your short-form library.

This session is perfect if you’ve never created a Reel or TikTok before, or if you’re nervous about being on camera. You’ll leave with the knowledge, confidence and inspiration to start shaping short-form content that works for your business.

This isn’t a follow-along session, but you’re welcome to bring your laptop or phone if you’d like to explore the tools, ask questions, and learn from others.