If you’re struggling to communicate the value that your business offers, then this hands-on workshop is for you.

Many companies overlook a key truth: customers only buy when they feel a genuine need or pain. Yet, most companies create their go-to-market messages without fully understanding customer pain or testing what truly resonates with the customer.

In this interactive workshop, you’ll learn a proven framework to:

Clearly articulate what you’re selling
Identify the right target audience for your business
Uncover the specific pains your solution addresses
Highlight what makes your offer different from competitors
You’ll leave this session with the skills and knowledge to start crafting messaging that resonates with customers.

All workshops are free to attend and form part of the Sheffield City Region Launchpad programme.