September 30 at 9:30 AM- 1:30 PM
Unlock the full potential of your website with this hands-on, practical course designed for business owners, marketers, and content managers. Whether you’re maintaining a personal blog or managing a corporate site, this course will equip you with the essential skills to keep your website effective, secure, and aligned with your business goals.
🔧 What You’ll Learn
1. Strategic Foundations
- Aligning your website’s purpose with business objectives
- Understanding user journeys and usability principles
2. Content Management
- Updating pages, blogs, news, and images
- Writing clear, engaging, and SEO-friendly copy
- Using popular CMS platforms like WordPress and Squarespace
3. SEO & Performance
- Basics of keywords, meta tags, and on-page SEO
- Optimising images and internal/external links
- Introduction to Google Analytics and key metrics (traffic, bounce rate, conversions)
4. Technical Maintenance
- Identifying and fixing broken links and slow-loading pages
- Ensuring mobile responsiveness and accessibility
- Importance of regular updates, backups, and security (SSL, plugins, password management)
5. Legal & Compliance
- GDPR essentials and cookie banner implementation
- Crafting privacy policies that meet legal standards
6. Enhancing User Experience
- Best practices for forms, booking systems, and payment gateways
- Integrating social media and email marketing tools
🎯 Who Should Attend?
- Small business owners
- Marketing professionals
- Website administrators
- Anyone responsible for maintaining a website
By the end of this course, you’ll have the confidence and knowledge to manage your website effectively, ensuring it remains a powerful tool for your business.