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Skills Series #3 – Website Maintenance

September 30 at 9:30 AM- 1:30 PM

Unlock the full potential of your website with this hands-on, practical course designed for business owners, marketers, and content managers. Whether you’re maintaining a personal blog or managing a corporate site, this course will equip you with the essential skills to keep your website effective, secure, and aligned with your business goals.

🔧 What You’ll Learn

1. Strategic Foundations

  • Aligning your website’s purpose with business objectives
  • Understanding user journeys and usability principles

2. Content Management

  • Updating pages, blogs, news, and images
  • Writing clear, engaging, and SEO-friendly copy
  • Using popular CMS platforms like WordPress and Squarespace

3. SEO & Performance

  • Basics of keywords, meta tags, and on-page SEO
  • Optimising images and internal/external links
  • Introduction to Google Analytics and key metrics (traffic, bounce rate, conversions)

4. Technical Maintenance

  • Identifying and fixing broken links and slow-loading pages
  • Ensuring mobile responsiveness and accessibility
  • Importance of regular updates, backups, and security (SSL, plugins, password management)

5. Legal & Compliance

  • GDPR essentials and cookie banner implementation
  • Crafting privacy policies that meet legal standards

6. Enhancing User Experience

  • Best practices for forms, booking systems, and payment gateways
  • Integrating social media and email marketing tools

🎯 Who Should Attend?

  • Small business owners
  • Marketing professionals
  • Website administrators
  • Anyone responsible for maintaining a website

By the end of this course, you’ll have the confidence and knowledge to manage your website effectively, ensuring it remains a powerful tool for your business.

Skills Series - Website Maintenance
Event Series Event Series: Skills Series

Details

Date:
September 30
Time:
9:30 AM- 1:30 PM
Series:
Event Categories:
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Website:
https://www.brchamber.co.uk/chamber-training-skills-series/

Venue

Barnsley & Rotherham Chamber of Commerce
Barnsley & Rotherham Chamber of Commerce, 6 Genesis Business Park
Rotherham, South Yorkshire S60 1DX UK
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Organiser

Chamber Skills Solutions
Phone
01709 386200
Email
training@brchamber.co.uk