Chapter II
- Marketing, Social Media, PR & Advertising
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This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
| Cookie | Duration | Description |
|---|---|---|
| CONSENT | 18 years | Used by Google for cookie consent settings. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| tk_ai | Used by WooCommerce to to store a unique user ID. | |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| wordpress_logged_in_[hash] | This cookie stores whether or not you are logged into the site. | |
| wordpress_logged_in_[hash] | This cookie stores whether or not you are logged into the site. | |
| wordpress_sec_ | Provide protection against hackers, store account details. | |
| wordpress_test_cookie | This cookie tests if cookies are enabled on your browser, so we can provide you with the appropriate user experience. | |
| wordpress_test_cookie | Tests to see if cookies are enabled. | |
| wp-settings-{time}-[UID] | 1 year | This is used to customise the view of the website for logged in users. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| DV | 30 minutes | Used by Google to store user preferences and information of Google maps. |
| HSID | 2 years | Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect user data from unauthorized access. |
| popup_shown | 1 week | Set when the user has been shown a popup to prevent the popup being shown repeatedly. |
| SEARCH_SAMESITE | 6 months | This cookie is used to prevent the browser from sending this cookie along with cross-site requests. The main goal is mitigate the risk of cross-origin information leakage. It also provides some protection against cross-site request forgery attacks. |
| SID | 2 years | Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. |
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| __utma | 2 years | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmb | 30 minutes | Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmc | Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. | |
| __utmt | 10 minutes | Used to throttle request rate. |
| __utmv | 2 years | Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
| __utmz | 6 months | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| 1P_JAR | 1 month | Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. |
| SAPISID | 2 years | Google collects visitor information for videos hosted by YouTube. |
| SIDCC | 1 year | Google collects visitor information for videos hosted by YouTube. |
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
| Cookie | Duration | Description |
|---|---|---|
| __Secure-1PAPISID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-1PSID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-3PAPISID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-3PSID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-3PSIDCC | 1 year | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| APISID | 2 years | Personalizes Google ads on websites based on recent searches and interactions. |
| SSID | 2 years | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions |
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.