Connecting and Communicating are keys to helping your business Thrive. To grow your business you need more customers, more potential customers and possibly more staff to provide your product or service. To achieve this you need to be marketing your business or should I say ‘courting your customer (and staff)’.
In many sectors winning new business or taking on new employees isn’t a quick process. It can be compared to dating as you go through the stages of catching someone’s attention, gaining their interest, their desire to do something about it and finally take action.
On this webinar, marketing expert, Jackie Cook from CQ Strategic Marketing and sales professional Angela Taylor from AT Management Solutions will take you through the business development funnel to create a sales and marketing pipeline for you to ‘court your customer’.
Jackie Cook FCIM MSc, Managing Director – CQ Strategic Marketing
Jackie holds an MSc in Marketing Management and is a Fellow of the Chartered Institute in Marketing. She has 20 years’ marketing experience along with over 15 years’ experience in engineering and manufacturing companies, trade associations and 9 years’ professional services experience. Jackie went full-time as a marketing consultant setting up CQ Strategic Marketing in 2012 and has worked with businesses from start up to international groups of companies.
For 10 years Jackie has been joint Head of the Pride for the Lyons Den, a networking group for senior business leaders in the Sheffield City Region. She has also been involved with Connect Yorkshire, a networking and personal development group across South and West Yorkshire since 2012.
Jackie is a member of the Women’s Engineering Society and a STEM Ambassador. In addition she has been a member of the The work-wise Foundation Get up to Speed Committee for 4 years, involved with helping young people develop careers in engineering and manufacturing. She was a member of the Women in Business Committee for Barnsley & Rotherham Chamber for 4 years and in 2020 was recognised as an Honouree of the ATHENA International SCR Leadership Award. Jackie is a Mentor with the CIM Mentor Scheme and the Barnsley & Rotherham Chamber Member Mentoring Scheme.
Angela Taylor, Director – AT Management Solutions
Angela has over 25 years of building sales for engineering and manufacturing businesses across the UK, Europe and USA and is interested in the latest developments available for world class manufacturing.
She has extensive market and technical knowledge and is adept at understanding and interpreting where a business is now and proven ways to solve the challenges of client acquisition through a collaborative approach.
Angela has worked with global clients including the Oil & Gas, Petrochemical, MoD, Renewables industries, general engineering including owner managed SMEs. She is bilingual speaking English, French and German.
She helps scale small businesses to achieve targets through implementation of strategic business plans and KPI’s. She offers experience through “been there, done that” and an ability to offer an outside view as to how challenges can be resolved.
Her favourite projects to date have included working with engineers on the Joint Strike Fighter; creating a pan European sales platform and sourcing a cost effective manufacturing solutions for a pump and valves manufacturer.
Angela continues her professional development in networking, leadership and corporate governance.