Member price – £150.00 + VAT
Non-member price – £195.00 + VAT
Duration – 3 Hours (10:00am – 1:00pm)
Suitable for Beginners Upwards….
This unique, distinct and intensive programme gives participating companies the opportunity to learn LinkedIn’s powerful lead generation techniques as well as developing and integrating these techniques into the company’s overall Business Growth/Marketing Strategy.
LinkedIn is a Powerful System to Generate Sales with No Cold Calling and No Gatekeepers to Negotiate, just a Regular Supply of Ongoing Leads and Enquiries…. ‘Online Training Webinar’ means you can learn all of this vital information in the comfort of your own home or office.
Key areas covered on LinkedIn & LinkedIn Ads Online Training Webinar include the following:
- Positioning yourselves as the experts in what you do
- Developing a ‘Winning Profile’ on LinkedIn -Creating and Editing your profile to Generate Leads and Enquiries
- Identifying Market Segments and contacts to be targeted within LinkedIn
- Identify who has viewed your profile and how to use this approach to generate new leads and Enquiries
- How LinkedIn Premium and Sales Navigator can generate you ongoing leads and enquiries.
- How to search within LinkedIn for Existing Customers, Past Customers and Prospects (ie people you want to do business with)
- Developing Sample Connection Messages that convert into Connections
- Developing Follow up Connection messages that turn into Leads and Enquiries
- Developing a Content Plan for Posting on LinkedIn
- Posting content on LinkedIn to communicate with Existing Connections
- How best to use LinkedIn Inmails to generate Leads, Enquiries and Sales…
- Searching your connections to re-establish contact and send follow up messages
- Strategic Digital Networking-Searching for relevant Groups to join, where people you do business with go
- Groups-Setting up your own Group and how to use this to generate Leads and Enquiries.
- Setting up and using Company Pages strategically
- Generating ongoing Leads and Enquiries using LinkedIn Adverts
- Developing LinkedIn Messages to broadcast to potential customers through LinkedIn Ads Setting up LinkedIn Re-Targeting Ads at your Website Visitors
- Creating an Advanced LinkedIn Ads Plan
- Using the Linkedin App for Lead Generation
The Social Media Trainer
Alexander Shelton is a Social Media Trainer, Online Selling Consultant & Partner at Shelton Associates. He works with a range of SMEs in the UK and Europe as well as some Global Brands. This is through ‘organic’ Marketing methods and Advanced ‘Paid’ Social Media Ads. Alex uses Social Media to turn followers into paying customers and Social Media Ads for lead generation.