We’ll explore what the most popular social channels are within the public sector versus the channels businesses are most comfortable using.
We’ll take a look at some good examples of using social platforms and some top tips on what to do versus what not to do!
We’ll explore what good engagement could look like, discussing examples of when businesses have really stood apart and some pitfalls to avoid when wanting to promote your organisation to public sector buyers.
We’ll explore what building your brand means and what buyers look for.
Drawing on feedback from businesses at previous Promoting Your Organisation events, we’ll discuss what support businesses tell us they want and need when trying to showcase their business. We’ll highlight also how this can be a very different experience in the public sector from the private sector and give an important insight into how the governance environment can stipulate how public sector buyers look to receive market information both now and under the future regulations.
Cookie | Duration | Description |
---|---|---|
CONSENT | 18 years | Used by Google for cookie consent settings. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
tk_ai | Used by WooCommerce to to store a unique user ID. | |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
wordpress_logged_in_[hash] | This cookie stores whether or not you are logged into the site. | |
wordpress_logged_in_[hash] | This cookie stores whether or not you are logged into the site. | |
wordpress_sec_ | Provide protection against hackers, store account details. | |
wordpress_test_cookie | This cookie tests if cookies are enabled on your browser, so we can provide you with the appropriate user experience. | |
wordpress_test_cookie | Tests to see if cookies are enabled. | |
wp-settings-{time}-[UID] | 1 year | This is used to customise the view of the website for logged in users. |
Cookie | Duration | Description |
---|---|---|
DV | 30 minutes | Used by Google to store user preferences and information of Google maps. |
HSID | 2 years | Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect user data from unauthorized access. |
popup_shown | 1 week | Set when the user has been shown a popup to prevent the popup being shown repeatedly. |
SEARCH_SAMESITE | 6 months | This cookie is used to prevent the browser from sending this cookie along with cross-site requests. The main goal is mitigate the risk of cross-origin information leakage. It also provides some protection against cross-site request forgery attacks. |
SID | 2 years | Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. |
Cookie | Duration | Description |
---|---|---|
__utma | 2 years | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
__utmb | 30 minutes | Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
__utmc | Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. | |
__utmt | 10 minutes | Used to throttle request rate. |
__utmv | 2 years | Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
__utmz | 6 months | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
Cookie | Duration | Description |
---|---|---|
1P_JAR | 1 month | Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. |
SAPISID | 2 years | Google collects visitor information for videos hosted by YouTube. |
SIDCC | 1 year | Google collects visitor information for videos hosted by YouTube. |
Cookie | Duration | Description |
---|---|---|
__Secure-1PAPISID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
__Secure-1PSID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
__Secure-3PAPISID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
__Secure-3PSID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
__Secure-3PSIDCC | 1 year | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
APISID | 2 years | Personalizes Google ads on websites based on recent searches and interactions. |
SSID | 2 years | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions |