Google analytics is another essential digital marketing tool we’ll also talk about.
Search Engine Optimisation (SEO) is the process of optimising a website so that it performs better, increasing the chances of your customer finding it.
During this workshop you will learn the principles and techniques of how to optimise SEO to help your business grow.
We’ll also talk about Google Analytics, an essential digital marketing tool which allows you to measure the results of your online campaigns and improve return on investment.
Spaces are limited – to register please contact Julia Millea or Darren McDool:
Email: [email protected]
Tel: 01709 331111
The workshop is free to attend and forms part of the Sheffield City Region Launchpad programme.
| Cookie | Duration | Description |
|---|---|---|
| CONSENT | 18 years | Used by Google for cookie consent settings. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| tk_ai | Used by WooCommerce to to store a unique user ID. | |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| wordpress_logged_in_[hash] | This cookie stores whether or not you are logged into the site. | |
| wordpress_logged_in_[hash] | This cookie stores whether or not you are logged into the site. | |
| wordpress_sec_ | Provide protection against hackers, store account details. | |
| wordpress_test_cookie | This cookie tests if cookies are enabled on your browser, so we can provide you with the appropriate user experience. | |
| wordpress_test_cookie | Tests to see if cookies are enabled. | |
| wp-settings-{time}-[UID] | 1 year | This is used to customise the view of the website for logged in users. |
| Cookie | Duration | Description |
|---|---|---|
| DV | 30 minutes | Used by Google to store user preferences and information of Google maps. |
| HSID | 2 years | Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect user data from unauthorized access. |
| popup_shown | 1 week | Set when the user has been shown a popup to prevent the popup being shown repeatedly. |
| SEARCH_SAMESITE | 6 months | This cookie is used to prevent the browser from sending this cookie along with cross-site requests. The main goal is mitigate the risk of cross-origin information leakage. It also provides some protection against cross-site request forgery attacks. |
| SID | 2 years | Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. |
| Cookie | Duration | Description |
|---|---|---|
| __utma | 2 years | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmb | 30 minutes | Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmc | Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. | |
| __utmt | 10 minutes | Used to throttle request rate. |
| __utmv | 2 years | Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. |
| __utmz | 6 months | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
| Cookie | Duration | Description |
|---|---|---|
| 1P_JAR | 1 month | Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. |
| SAPISID | 2 years | Google collects visitor information for videos hosted by YouTube. |
| SIDCC | 1 year | Google collects visitor information for videos hosted by YouTube. |
| Cookie | Duration | Description |
|---|---|---|
| __Secure-1PAPISID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-1PSID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-3PAPISID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-3PSID | 2 years | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| __Secure-3PSIDCC | 1 year | Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. |
| APISID | 2 years | Personalizes Google ads on websites based on recent searches and interactions. |
| SSID | 2 years | This cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions |
