However innovative your product or service is, however desperately your export market might appear to be crying out for something like it, however much positive noise you are creating about it on social media – the fact is that you still need to be able to sell it. At some point you or your colleagues will be face-to-face with prospective customers – at a trade show, as part of an overseas delegation, on a site visit, via a Skype call – and you’ll need to persuade them why they should be buying from you rather than your two main threats: your competitors and their inaction.
Selling is all about exploring and amplifying a customer’s need to make a change of some kind and having done so, to build value for your solution – the one that will make that change pay off. A little of that is about the strategy you set and the plans you make, but the most important skill is to be able to pitch your business to a prospect, to showcase your knowledge and to be persuasive.
Huthwaite International has spent nearly 50 years helping international businesses from every industry sector and every region of the world to do exactly this, in the form of detailed, experiential learning journeys based on a unique research-based success model. In this session, participants will gain an insight into some of the elements that make successful salespeople successful. Together we will explore:
There will be a participative element, where you’ll be able to practice some of the verbal behavioural skills and work with some of the tools, so that you can apply them in your real business world.