Rachel Ovens joins Whyy? Change as new Head of Marketing Programmes

Rotherham-based apprenticeship training provider, Whyy? Change, have appointed Rachel Ovens, to the role of Head of Marketing Programmes. Rachel will be responsible for delivering the new Chartered Institute of Marketing (CIM) Level 4 and Level 6 qualifications and marketing apprenticeship courses.

Rachel Ovens joins Whyy? Change with a vast array of practical marketing knowledge with over seven years of marketing experience spanning e-commerce, recruitment, and the education sector.

As part of her Head of Marketing Programmes role, Rachel will join Whyy? Change’s communications team to support their marketing efforts, alongside supporting their sister brand, Whyy? Unboxd, on bespoke marketing projects.

Rachel first started her marketing career as a digital marketing apprentice at RNN Group, where she completed her Level 3 Digital Marketer Apprenticeship, going on to be named as a finalist at Rotherham Advertiser’s Apprentice of the Year 2017 awards.

Since then, Rachel has achieved her CIM Level 4 Certificate and CIM Level 6 Diploma in Professional Marketing qualifications, cementing her status as a qualified marketer. Throughout her career Rachel has acted as a mentor and delivered internal training, having worked for the likes of Ship It Appliances, Evec and Elevation Recruitment Group.

Rachel also runs her own freelance marketing business specialising in SEO and PPC. As a former amateur boxer, she runs her own news website dedicated to raising the profile of women’s professional and Olympic boxing.

Rachel’s appointment comes as Whyy? Change has seen a spike in business owners looking to upskill and retain their marketers through professional marketing qualifications and apprenticeship training, turning towards the Level 3 Multi-Channel Marketer Apprenticeship and CIM Level 4 qualifications to upskill their marketing teams.

Businesses are calling for ‘hands-on’ face-to-face marketing training delivered by industry experts that can be embedded across all levels of their marketing teams to develop a more cohesive workforce.


Ray Byrne, CEO of Whyy? Change shared his warm welcome to Rachel’s appointment:

“When talented people want to work with you, that’s when you know you are on to something. Rachel has bundled of talent, experience and the right attitude to be a Whyy?er for life. Watch her fly!”


Head of Marketing Programmes, Rachel Ovens shared why she decided to join Whyy? Change:

“I’m thrilled to join Whyy? Change as Head of Marketing Programmes. As a former apprentice and CIM graduate, I’ve experienced first-hand how these qualifications equipped me with the skills and knowledge needed to advance my career. I look forward to supporting other marketers on their professional growth journeys within a 5-star training provider!”


Rachel’s next cohort, Level 3 Multi-Channel Marketer Apprenticeship, starting in September 2024, will equip learners with the knowledge, skills and behaviours to become proficient in designing marketing campaigns, conducting marketing analysis, and implementing the latest marketing techniques to achieve key marketing objectives.

The Level 3 Multi-Channel Marketer Apprenticeship includes CIM’s brand new Level 4 Awards in Professional and Digital Marketing at no additional cost, with up to a minimum of 95% funding available.

The new CIM marketing qualifications have been redesigned to offer specialist modules in; Social Media Marketing, Content Marketing, Responsible Marketing, Planning Integrated Campaigns, MarTech and Marketing Impact, which can be customised to suit different learning routes.

Whyy? Change also plans to deliver these new CIM award modules as short courses over six weeks, to provide businesses and marketers across South Yorkshire greater flexibility and choice when deciding on their professional development.

As a leading training provider in South Yorkshire, Whyy? Change believes in hiring highly skilled practitioners and lifelong learners who are able to share their knowledge, to transform people and the industry in which they operate.

If you’d like to know more about their accredited apprenticeships or marketing training, you can get in touch by emailing Whyy? Change on [email protected] or give them a call on 0114 400 0077.

About Whyy? Change

Whyy? Change are a leading training provider based in South Yorkshire that offer a range of apprenticeship solutions to help businesses upskill and develop their employees.

Whyy? Change offer accredited qualifications as a part of our apprenticeship standards, created by some of the world’s leading accreditation bodies including Lean & Six SigmaLeadership (CMI), HR & Learning (CIPD), Marketing (CIM), Quality HSE and Functional Skills.

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