Branding reflects new beginnings for NHS charity

The Rotherham Hospital and Community Charity is looking forward to a New Year by unveiling an exciting new look.

The NHS charity’s logo has been created with branding experts at Sheffield-based company Make a Brew and symbolises the charity’s commitment to supporting the community and enhancing the care provided locally by The Rotherham NHS Foundation Trust.

Rachael Dawes, Head of Fundraising, said a new logo is needed 26 years after the charity was created to help it flourish in a competitive fundraising market.

“South Yorkshire is full of amazing charities and we recognise that we need to have a strong identity to stand out from the crowd. We have worked with Make A Brew to create a new brand which reflects our values and ethos more accurately,” she said.

“Our Trust supports patients, their families and our staff from Rotherham and beyond, and our new brand identity reflects this. The imagery encapsulates equality, diversity and inclusion, which reflects our values too.

“We are absolutely thrilled with the results and are proud to finally unveil it. We showcased the branding at a recent event and received amazingly positive feedback. It will stand out in a competitive charity market, is fresh, modern and will stand the test of time.

“It also represents new beginnings for the charity and we hope that the eye-catching pink and blue colours and logo inspired by community spirt will help us become more recognisable in future, helping us to thrive.”

The Rotherham Hospital and Community Charity raises funds to provide the extra special resources, equipment and projects which the NHS cannot afford. Thanks to the funds raised in 2022, the charity was able to fund the new Snowdrop Suite on the Delivery Suite at Rotherham Hospital. The private room is now available for parents who sadly lose a child, allowing them to spent precious time together when it really matters the most.

Funds were also invested in artwork, entertainers and musicians for the Children’s Ward, resources for the Special Care Baby Unit to celebrate International Kangaroo Care Day and World Prematurity Day as well as goodies for afternoon tea parties for patients across the hospital.

Survey results from charity stakeholders showed that the old rainbow branding was confusing, looked outdated and was too similar to LGBTQI imagery.

Clare Froggatt, Chief Brew Maker at Make a Brew, helped bring the new branding to life. She said: “It has been a real pleasure to help the charity breathe some life and meaning into their identity. The new brand brings together the values and vision of the charity and the team and will help them build a presence in the very competitive fundraising sector.”