To take part in this online streamed seminar, you must be based in the Sheffield City Region and enrol onto the ScaleUp 360 FREE Business Support Programme first. Please use the link below to register.

The session will start by examining the unique revenue management challenges that Covid-19 presents for the hospitality sector with a specific focus on the difficulties of achieving optimal pricing strategies where we have limited forecasting data, social distancing restrictions and uncertain customer demand.

The focus will then shift to considering the revenue lessons we can learn from previous sudden and drastic falls in demand, such as the reactions of the industry to 9/11, SARS and the 2008 economic crash – what would we do again, what would we do differently and how does this situation differ?

We’ll end by proposing a range of revenue strategies that you could consider for your business to help optimise demand during the recovery period. There will also be plenty of opportunity to ask questions and exchange ideas.

Link to book: www.scaleup360.co.uk/register